How do you roll?

January 12, 2012

Are you a roadster, a sedan, a practical ride or a hybrid?

All of these are options you can “try on” at this weekend's car show at the Boston Convention and Visitors Center. Think you're a Prius person? Maybe you'll get the giggles on the Camp Jeep course, a multi-obstacle loop that will demonstrate the sheer power of the former Army trucks. Oops, it's not actually a vehicle-driven course, it's a virtual-driven course.

But there will be plenty to get your blood pressure torqued if you're a car fan. For instance, the Lamborghini Aventador will be on display, allowing visitors to dream, for a moment, of Batman-like capabilities and more speed than we have straight roads for in Massachusetts.

Other than that, we're not sure what auto makers will be showing in Boston. Perhaps the new (Toyota) Scion FR-S Drift? Its racy lines promise a wild ride, and if you sign up by today you may be able to take delivery of one before they go on sale to the general public this spring.

Also in the Hot Wheels division are the Boston-parking-space friendly Mini Roadster with 200hp and the Subaru BRZ (don't ask how it handles in the snow, this is not your mom's Outback).

And yet, we hear that U.S. automakers have their sights set on a stronger, more youthful market in order to rebound from the depths of their 2008 crash and burn. These are young buyers who want docking stations built in, who want more customized design. Are these the same people who want to go green and not follow their parents' lead in oil dependence? Apparently auto makers are trying to bridge that gap with the Chevy Tru and other turbo-assisted hybrids that are sporty, go fast and are said to get 40 mpg.


Published: Jan. 12, 2012

Author: Allison O'Leary Murray


Word Count: 296

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